Drowning in the Mainstream, directed by Michael DeMauro, is a short romantic comedy where Julian, a pretentious hipster, is forced to realize that being a hipster isn't actually "cool" and must discover who he really is.

I worked as the producer for the film, and also the production designer/art director.

The Script

Michael is a wonderful writer and I hope you'll take the time to look at his work.

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The Schedule and Budget

Preproduction Schedule

1 Week - Conversations with the director regarding vision, mood, tone, important elements, break down the script, solidify vision for the art department, location scouts/visits, sketches, digital renderings, solidify color scheme, work on production look-book, plan out prop acquisition and where to resource (buy, borrow, build), determine budget.

2 Weeks - Execute design.

Production Schedule

2 Weeks - Principal photography. Clean and prep furniture, set decoration, and properties, haul properties from storage unit and transport to base camp/set location, unload, organize prop table, set up and strike according to shooting schedule. Stay on hand for set changes that may need to take place to accommodate camera or talent. Alter/fix props accordingly. After set, strike and store properties, haul and return properties to storage unit. Prepare for the next day of set to do it all again. Ananda.

Postproduction Schedule

1 Week - Return borrowed properties, sell bought/constructed properties. Deliver all preproduction and production recipes to producer, if not done already.

Budget

Click here:

 

For a budget breakdown of all expenditures for the art department.

Asthetic
Color Scheme and Textures
Cinematic Influencers

A few films that I kept in the back of my mind while creating the space include, but are not limited to: "While We're Young", "The Squid and the Whale", "Greenberg", and "The Big Lebowski."

Art Department Process Photography
BTS Set Photography
unit stills
Cast and Crew Credit

Director ................................. Michael DeMauro

Story ...................................... Michael DeMauro

Writer .................................... Michel DeMauro, 

                                                       Ivan Campos

Producer ............................... Mariah Abrams,

                                                     Nina Di Salvo, 

                                                     Preston Richards,

1st AD ................................... Whitney Stephenson

2nd AD .................................. Justin Schmidt

Script Supervisor.................... Ayrn Kestel

Director of Photography ...... Matt Nelson

1st AC .................................... Cody DeLong

2nd AC ................................... Cameron Kashtan

Gaffer ..................................... Khalid Canon

Key Grip ................................ Mark Hidalgo

Grips ...................................... Connor Hargreaves

                                                       Douglas Purnell

                                                       Alec Bonk

                                                       Pragya Agarwal

Art Director ........................... Nina Di Salvo

Production Designer ............ Nina Di Salvo

Set Decorators ...................... Nina Di Salvo

                                                     Lexi McKay

                                                     Greg Spessot

                                                     Tori Sherman

Costumer .............................. Matt Hawkins

Makeup Artist ....................... Skylar Kruger

Hair Stylist ............................ Skylar Kruger

Editor .................................... Jackie Contreras

Assistant Editor .................... Jackie Contreras

DIT ........................................ Jackie Contreras

Colorist .................................. Matt Nelson

Location Sound ..................... James Bertis

Sound Supervisor .................. James Bertis

Poster Designer ..................... Angel Ang

Julian.................................... Walker Harrison

Violet..................................... Elizabeth Taylor

Sunflower............................... Ellis Cox-McAllister

Mark....................................... Jamie Humiston

Young Julian.......................... Matthew Richmond

Julian's Father........................ Greg McBride

Mark's Band Members........... Akil Kelly

                                                       Luis Lopez

                                                       Emma George

Barista..................................... Lauren Tuma

 

Extras:

Milo Gehrlein, Solcil Gehrlein, Sebastian Condor, Peyton Alewine, Mia BellaLuna Quintana, Ella Olson, Hanna Richmond, Sarah Maher, William Maher, Matt Hawkins, Jayden Walea, Tori Sherman, Khaalid Cannon, Michelle Patton, Amanda Hughes, Skylar Kruger, Jonathan Oppenheim, Mariah Abram, Darrius Adams, Adrienna Walker, Ashley Grapper, Michael Bunch, Scott McMaster, Tillman James, Kelly Franz, Sydney Shreve, Damian James, Andrea Garcia, Alexis McKay, Valentina Angulo, Nate Brown, Jessica Demasis, Julia Chamberlain, Taylor Peecksen, Lucas Wheaton, Matthew Richmond, Hannah Richmond, Victoria Randall, Danielle Cortes, Greer Pumell, Connor Hargreares, Matt Bartini, Justin Schmidt, Hannah Lucy May Shop, Aryn Kestel, Brooks Mitchum, Toni Ann Topolitto, Kimmy Birdsell, Taylor Beers, Nathan Beers, Jeff Schwoob, Nina Di Salvo

Drowning in the Mainstream movie poster.